I've been doing designing from the get go. My passion for design can be traced back to my pre-professional days. Whether as a member of any local school event or part of an NGO. The reason? I like getting people excited about the possible of solving all issues via design and by using tech to our advantage!
I’m a self-taught Visual/UI/UX designer based in Detroit, Michigan. I firmly believing that design is a process, not something that you put on top of a ready-made app. That’s why I work towards creating an “Experience” and making it come alive and help the developers deliver product that your clients will love.
For the last couple of years I have been doing range of tasks – from UI/UX, Visual Design, Corporate Branding, Print to social media marketing. I can deliver anything your team needs – from concept sketches to pixel perfect mockups and ready-made HTML prototypes.
Also.. Here is a little something to help you pronounce my name right.
Name: Soujanya Rao (Sou-jah-niya Raauu or if you want it easy simple Soni)
Origin of my name: Sanskrit, Indian origin which means “Courtesy”.
Senior UX Designer • April 2016 - Present
Working as a Senior User Experience Designer at CPA Global (Previously a Thomson Reuters division) on re-envisioning their products to support AngularJS by deprecating their current Silverlight framework and ensuring designs are executed and designed as per the Web Content Accessibility Guidelines 2.0
Senior UX/UI Designer • October 2015 - March 2016
Visual Designer • February 2010 - October 2015
Designed and created 4 books, She Appears! Encounters with Kwan Yin: Goddess of Compassion , Desert Priestess: a memoir , Brigit : Sun of Womanhood and Stepping Into Ourselves ensuring compliance as per the publisher's aesthetic standards. Also, established Brand Strategy and online presence for a travel agency Miles & Memories.
Analyst(Visual Designer) • June 2010 - October 2009
Produced practical and innovative designs to support GCKM (Global Consulting Knowledge Management) which included Annual & monthly reports, and other marketing materials and used to act as a liaison between the internal/external stakeholders, business teams, technical teams and support teams.
Apart from being very good at Multitasking (That comes with being a parent) and having good communication skills. I also happen to be good at some other technical skills
Task: The mission was to reimagine and redesign this standalone analytical application used by approx 30k users with the latest tech stack. I have tried to represent a workflow for this project.UX, UI, Workflow
User needs are the most important factor for a product. A good design is achieved due to a combination of multiple factors, such as the hard-work of the designers, developers and the supportive collaboration across multiple teams within the firm.UX, Blog
Earlier in my career I used to consider User Experience as the overarching umbrella over all other disciplines within the design arena. However through the years, I realized that overall Customer Experience is a vital part of our design thinking process.Blog, UX
In today’s digital experience, designers and developers face similar challenges. With passage of time, I have seen more and more team members come go and in this process, the continuity of maintaining a guideline becomes very essential.Photography
Developed a visual identity system that was true to this vision and which could be implemented across the board — from their logo and brand, to their suite of products and services.Branding
Designed initial wireframes for the website based on the research with sample set of users.Branding, UX
Designed one of the highly acclaimed books in the field of Pagans and women spirituality for the publishing company Goddess Ink ltd.Branding, Illustration
One of the second books designed for Godess Ink Ltd. We also designed e-books compatabile with Kindle fire and other platforms.Book Design, Branding
Soujanya has worked on a variety of projects for me including web site, advertising brochure, and a brand logo. She is delightful to work with, has given me top-notch creative work, and is prompt and dependable!Bonnie New, Director of Non-profit
I have worked with Soujanya on a number of book designs. She brings to the task not only finely honed skills in layout and print formats but also a distinctive aesthetic which lends individuality to her work. Soujanya is focused and creative; tenacious and expansive. She does not shy away from difficult tasks but tackles them with determination. She is also easy to work with, patient, and unfailingly thoughtful.Anne Key, Managing Editor of Goddess Ink
Soujanya is curious mix of creativity and operational rigor. Her speed in executing complex creative digital campaigns is second to none that I have seen so far in my career. She is great at maintaining high quality of work without compromising on brand guidelines and architecture...Chetan Mallik, Comms Head for Novartis Global Service Center (NGSC)